U.S.: Consumer Rentals of DVD and Blu-ray Disc Formats Fell by 11% in 2011

Posted on January 21, 2012 by


What is the future of library video rental programs? Is there still a need? Popular titles? Foreign films? Independents?

From The NPD Group:

According to The NPD Group, U.S. consumer rental of movies in DVD and Blu-ray Disc formats fell by 11 percent in 2011, versus the prior year, and the landscape of retailers has shifted dramatically. The leader in physical-disc rentals was Redbox, whose unit volume increased by 29 percent year over year; as a result, Redbox’s share of DVD and Blu-ray movie rentals rose from 25 percent in 2010 to 37 percent in 2011.

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According to NPD’s VideoWatch Digital tracking service, nearly one in three paid movie rentals (31 percent) now come from paid video-on-demand (VOD) options. Netflix is the dominant provider of paid digital movie rentals, posting a 55 percent share in the fourth quarter of 2011, though Netflix’s share is down somewhat from the company’s peak of 59 percent in Q2 and Q3 2011.

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Posted in: Statistics