Original Content: University of California and YouTube Partnering to Launch UCTV Prime

Posted on February 15, 2012 by


From a UC News Release:

On March 1, University of California Television (UCTV) will launch a new YouTube original channel, UCTV Prime, the first university-run channel to be included among YouTube’s new production partnerships with recognizable brands like the Wall Street Journal, Madonna and TED. Each week, UCTV Prime will debut 15 minutes of fresh content from throughout the University of California at www.youtube.com/uctvprime and www.uctv.tv/prime.

UCTV Prime’s programming will draw on the tremendous knowledge resources available on the 10 University of California campuses, five medical schools, three national labs and other affiliated institutions. Like the UC system itself, UCTV Prime will be a lively place to find new ideas, spark the imagination and discover diverse voices on just about every subject. With documentary mini-series, interviews, commentaries and video shorts each week, UCTV Prime aims to bring to light the innovations, trends, issues and personalities that shape our world.

YouTube users can subscribe to UCTV Prime at http://www.youtube.com/uctvprime to keep up on the latest programs and browse related playlists populated by content from UCTV’s robust YouTube channel and other UC YouTube channels. The UCTV Prime website will complement the channel with direct viewer engagement through related blog posts, viewer polls and other interactive features.

The UCTV Prime channel will be anchored by a collection of in-depth, 10-minute documentary mini-series. The channel’s March 1 debut will feature the first installment of “Naked Art,” a four-part mini-series exploring UC’s preeminent public art collections. Then, on April 6, UCTV Prime will debut a three-part series examining the obesity epidemic and how UC San Francisco researchers like Dr. Robert Lustig, whose 2009 UCTV video, “Sugar: The Bitter Truth,” has become a YouTube hit with more than 2 million views, are working to combat it.

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Posted in: Education, Video